Charista, Vania (2019) PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN, DAN PERSONAL SELLING TERHADAP KEPUTUSAN PEMBELIAN PRODUK TABUNGAN MONAS PADA PT BANK DKI CABANG UTAMA BALAIKOTA. Skripsi thesis, Sekolah Tinggi Ilmu Ekonomi Indonesia (STEI) Jakarta.
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Abstract
The purpose of this study was aims to determine the influence of product quality, service quality, and personal selling toward purchase decision on monas savings of PT Bank DKI Cabang Utama Balaikota. The strategy in this study is quantitative. The variables in this study measured by SPSS 25. The population of this study is 4286 Monas savings customers and the sample is 98 customers was taken by using the Slovin formula. The results of the study prove that product quality, service quality, and personal selling have a simultaneous influence to purchase decisions. Based on the t test result have show that product quality not significant to purchase decision with tcount for 1.389 (sig 0.168), service quality significant to purchase decision with tcount for 6.110 (sig 0.000) while personal selling not significant to purchase decision with tcount for 0.660 (sig 0.511). The conclusion is product quality has no effect on purchase decisions, service quality affects purchase decisions, and personal selling has no effect on purchase decisions. Keywods : Product quality, Service quality, Personal selling, Purchase decisions
| Item Type: | Thesis (Skripsi) | ||||||||
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| Subjects: | Manajemen > Manajemen Pemasaran | ||||||||
| Divisions: | S1 Manajemen | ||||||||
| Depositing User: | Ridho Adi Nugroho | ||||||||
| Date Deposited: | 13 Dec 2021 08:49 | ||||||||
| Last Modified: | 13 Dec 2021 08:49 | ||||||||
| URI: | http://repository.stei.ac.id/id/eprint/6218 |
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