Perbandingan Pengaruh Brand Ambassador BTS Dengan Blackpink Terhadap Minat Beli Pada Tokopedia Menggunakan Mann Whitney U-Test

Syamsuar, ginanjar and Megayani, Megayani (2022) Perbandingan Pengaruh Brand Ambassador BTS Dengan Blackpink Terhadap Minat Beli Pada Tokopedia Menggunakan Mann Whitney U-Test. STEI. (Unpublished)

[img] Text
Jurnal Mann-Whitney-U-Test (penelitian).pdf
Download (356kB)

Abstract

This study aims to identify and compare the influence of the BTS with Blackpink brand ambassadors on buying interest at Tokopedia using the Mann Whitney U-Test analysis method. To the primary data collected by questionnaires on the two analyzed brand ambassador communities, it was found that the two brand ambassadors are independent of each other which is indicated by the uniqueness of their respective communities in influencing buying interest at Tokopedia, and the results of the comparison analysis of the influence between the two brand ambassadors show that the effect on buying interest on Tokopedia is the same, and the magnitude of the effect for the two brand ambassadors is in the same confidence interval.

Item Type: Article
Subjects: H Social Sciences > HA Statistics
H Social Sciences > HB Economic Theory
Divisions: S1 Manajemen
Depositing User: Ginanjar Syamsuar
Date Deposited: 20 Feb 2022 09:50
Last Modified: 20 Feb 2022 09:50
URI: http://repository.stei.ac.id/id/eprint/7190

Actions (login required)

View Item View Item
Repository STEI is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.