PENGARUH FASILITAS, SUASANA TOKO DAN WORD OF MOUTH TERHADAP NIAT BELI ULANG (Studi Kasus Di Kopi Lain Hati Duren Sawit)

Dessi, Rahmasari (2022) PENGARUH FASILITAS, SUASANA TOKO DAN WORD OF MOUTH TERHADAP NIAT BELI ULANG (Studi Kasus Di Kopi Lain Hati Duren Sawit). Skripsi thesis, Sekolah Tinggi Ilmu Ekonomi Indonesia.

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Fasilitas, Suasana Toko dan Word Of Mouth terhadap Niat Beli Ulang pada konsumen di Kopi Lain Hati Duren Sawit, Jakart timur. Populasi pada penelitian ini yaitu seluruh konsumen yang ada pada Kopi Lain Hati Duren Sawit. Sampel yang diperoleh sebanyak 97 responden peneliti menggunakan rumus dari Rao Purba Margin Of Eror. Metode pengumpulan data yang digunakan dalam penelitian ini menggunakan kuesioner dan observasi. Metode analisis statistik menggunakan koefisien determinasi dan Pengujian hipotesis secara parsial maupun simultan dengan menggunakan SPSS 25.0. Setelah melakukan pengumpulan dan analisis data maka hasil penelitian pada koefisien determinasi membuktikan bahwa: (1) Berdasarkan koefisien determinasi menunjukan bahwa variabel Fasilitas secara parsial terdapat pengaruh positif antara Fasilitas terhadap Niat Beli Ulang konsumen di Kopi Lain Hati Duren Sawit sebesar 4,70% (2) Berdasarkan koefisien determinasi menunjukan bahwa variabel Suasana Toko secara parsial terdapat pengaruh positif antara Suasana Toko terhadap Niat Beli Ulang konsumen di Kopi Lain Hati Duren Sawit sebesar 10,43% (3) Berdasarkan koefisien determinasi menunjukan bahwa variabel Word Of Mouth secara parsial terdapat pengaruh yang positif antara Word Of Mouth terhadap Niat Beli Ulang Konsumen di Kopi Lain Hati sebesar 24,7% (4) Berdasarkan koefisien determinasi secara simultan menunjukan variabel Fasilitas, Suasana Toko, dan Word Of Mouth berpengaruh positif terhadap Niat Beli Ulang di Kopi Lain Hati Duren Sawit, memperoleh hasil sebesar 67,7% sedangkan sisanya dipengaruhi oleh faktor atau variabel lain The purpose of this research is to determine the effect of facilities, store atmosphere and word of mouth on consumers' repurchase intentions at Kopi Lain Hati Duren Sawit, East Jakarta. The population in this study are all consumers in the Other Coffee Hati Duren Sawit. The sample obtained was 97 research respondents using the formula of Rao Purba Margin Of Error. The data collection method used in this study used a questionnaire and observation. The statistical analysis method uses the coefficient of determination and partial or simultaneous hypothesis testing using SPSS 25.0. After collecting and analyzing data, the results of the research on the coefficient of determination prove that: (1) Based on the coefficient of determination, it shows that the Facility variable partially has a positive influence between the Facility on the Consumer Repurchase Intention at Kopi Lain Hati Duren Sawit by 4.70% (2 ) Based on the coefficient of determination, it shows that the Store Atmosphere variable partially has a positive influence between Store Atmosphere and Consumer Repurchase Intentions at Kopi Lain Hati Duren Sawit by 10.43% (3) Based on the coefficient of determination, it shows that the Word Of Mouth variable partially has a significant effect. Positive correlation between Word Of Mouth on Consumer Repurchase Intentions at Kopi Lain Hati is 24.7% (4) Based on the coefficient of determination simultaneously shows the variables Facilities, Store Atmosphere, and Word Of Mouth hasa positive effect on Repurchase Intentions at Kopi Lain Hati Duren Sawit, obtained the results of 67.7% while the rest is influenced by factors or other variables.

Item Type: Thesis (Skripsi)
Contributors:
ContributionContributorsNIDNEmail
Thesis advisorSAKTI, SRI HANDOKONIDN0330096602handoko@stei.ac.id
Uncontrolled Keywords: Fasilitas, Suasana Toko, Word Of Mouth, Niat Beli Ulang
Subjects: Manajemen > Manajemen Pemasaran
Divisions: S1 Manajemen
Depositing User: DESSI RAHMASARI
Date Deposited: 16 Mar 2022 07:58
Last Modified: 16 Mar 2022 07:58
URI: http://repository.stei.ac.id/id/eprint/7254

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