PENGARUH PERSEPSI MANFAAT, PERSEPSI KEMUDAHAN, DAN KEPERCAYAAN TERHADAP MINAT PENGGUNAAN MOBILE PAYMENT E-MONEY DI MASYARAKAT (Studi Kasus di Provinsi DKI Jakarta)

Syahdianto, Aqshal Rizki (2022) PENGARUH PERSEPSI MANFAAT, PERSEPSI KEMUDAHAN, DAN KEPERCAYAAN TERHADAP MINAT PENGGUNAAN MOBILE PAYMENT E-MONEY DI MASYARAKAT (Studi Kasus di Provinsi DKI Jakarta). Skripsi thesis, Sekolah Tinggi Ilmu Ekonomi Indonesia.

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Abstract

Penelitian ini bertujuan untuk menguji Pengaruh Persepsi Manfaaat, Persepsi Kemudahan dan Kepercayaan Terhadap Minat Penggunaan Mobile Payment E-money Di Provinsi DKI Jakarta. Penelitian ini menggunakan strategi kuantitatif asosiatif untuk menguji pengaruh antar variabel yang dihipotesiskan dengan pendekatan kuantitatif kuasalitas, diukur dengan menggunakan metoda berbasis regresi linier berganda. Populasi dari penelitian ini adalah penduduk DKI Jakarta yang menggunakan mobile payment e-money. Sampel dalam penelitian ini diambil secara random sebanyak 100 responden. Data yang digunakan dalam penelitian ini berupa data primer. Teknik pengumpulan data menggunakan kuesioner yang distribusikan ke masyarakat secara online melalui google form. Hasil penelitian ini menunjukkan: persepsi manfaat berpengaruh positif terhadap minat penggunaan mobile payment e-money, persepsi kemudahan berpengaruh positif terhadap minat penggunaan mobile payment e-money, kepercayaan berpengaruh positif terhadap minat penggunaan mobile payment e-money This study aims to examine the Effect of Perceived Benefits, Perceptions of Ease and Trust on Interest in Using Mobile Payment E-money in DKI Jakarta Province. This study uses an associative quantitative strategy to examine the effect of hypothesized variables using a quantitative approach to quality, measured using a multiple linear regression based method. The population of this study are residents of DKI Jakarta who use mobile payment e-money. The sample in this study was taken randomly as many as 100 respondents. The data used in this study are primary data. The data collection technique used a questionnaire which was distributed to the public online via google form. The results of this study indicate: perception of benefits has a positive effect on interest in using mobile payment e-money, perception of convenience has a positive effect on interest in using mobile payment e-money, trust has a positive effect on interest in using mobile payment e-money.

Item Type: Thesis (Skripsi)
Contributors:
ContributionContributorsNIDNEmail
Thesis advisorLovita, ErnaNIDN0324107301erna_lovita@stei.ac.id
Uncontrolled Keywords: Persepsi Manfaat, Persepsi Kemudahan, dan Kepercayaan, Minat Penggunaan Mobile Payment E-money.
Subjects: Akuntansi > Akuntansi Keuangan
Divisions: S1 Akuntansi
Depositing User: AQSHAL RIZKI SYAHDIANTO
Date Deposited: 26 Oct 2022 06:24
Last Modified: 26 Oct 2022 06:24
URI: http://repository.stei.ac.id/id/eprint/8726

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