Alviansyah, Dicky (2022) PENGARUH KUALITAS INFORMASI, PERCEIVED USEFULNESS DAN KEPERCAYAAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK SECARA ONLINE (STUDI KASUS PADA TOKO ONLINE GUDANG ACCESORIES CAMERA). Skripsi thesis, Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta.
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Abstract
Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh kualitas informasi, perceived usefulness, dan kepercayaan dalam keputusan pembelian produk secara online (Studi Kasus Toko Online Gudang Accesories Camera) Metode yang digunakan adalah deskriptif kuantitatif, Metode survei dilakukan dengan kuesioner sebagai alat pengumpulan datanya. Populasi dalam penelitian ini adalah Konsumen Toko Gudang Accesories Camera. Sampel yang digunakan adalah 100 orang. Alat analisis yang digunakan adalah SPSS. Berdasarkan hasil dan pembahasan menunjukkan bahwa Kualitas Informasi,Perceived Usefulness, dan Kepercayaan secara parsial dan simultan mempuyai pengaruh signifikan terhadap keputusan pembelian produk secara online pada toko online Gudang Accesories Camera This study aims to determine and analyze the effect of information quality, perceived usefulness, and trust in online product purchase decisions (Case Study of Online Store Gudang Accessories Camera). The method used is descriptive quantitative. The survey method is carried out using a questionnaire as a data collection tool. The population in this study is the Consumers of the Camera Accessories Warehouse Store. The sample used is 100 people. The analytical tool used is SPSS. Based on the results and discussion, it shows that Information Quality, Perceived Usefulness, and Trust partially and simultaneously have a significant influence on online product purchase decisions at the online store Gudang Accessories Camera.
| Item Type: | Thesis (Skripsi) | ||||||||
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| Uncontrolled Keywords: | kualitas informasi,perceived usefulness,kepercayaan, keputusan pembelian | ||||||||
| Subjects: | Manajemen > Manajemen Pemasaran | ||||||||
| Divisions: | S1 Manajemen | ||||||||
| Depositing User: | DICKY ALVIANSYAH | ||||||||
| Date Deposited: | 11 Jan 2023 08:20 | ||||||||
| Last Modified: | 11 Jan 2023 08:20 | ||||||||
| URI: | http://repository.stei.ac.id/id/eprint/9427 |
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