PENGARUH PERAN TAGLINE, GRATIS ONGKIR DAN FLASH SALE SHOPEE TERHADAP KEPUTUSAN PEMBELIAN (Studi Kasus Pengguna Shopee di Kelurahan Pulo Gadung)

Agustina, Rhelna Yuldanti (2023) PENGARUH PERAN TAGLINE, GRATIS ONGKIR DAN FLASH SALE SHOPEE TERHADAP KEPUTUSAN PEMBELIAN (Studi Kasus Pengguna Shopee di Kelurahan Pulo Gadung). Skripsi thesis, Sekolah Tinggi Ilmu Ekonomi Indonesia.

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Abstract

This study aims to determine the influence of the role of the Tagline, Free Shiping and Flash Sale on Purchasing Decisions at Shopee in the Pulo Gadung community. This study used an associative research strategy with a quantitative approach, which was measured using the analysis method of the coefficient of determination with the help of SPSS version 26. The subject of this research was the community of Pulo Gadung Village with a total of 97 respondents. sampling was determined based on the purposive sampling method, the data used in this study used primary data. Data collection techniques using a questionnaire.Analysis technique of the coefficient of determination. Hypothesis testing in this study used the t test and F test. The results of the study prove that partially the tagline has an effect on purchasing decisions at the shopee for the Pulo Gadung community, free shipping has no effect on the purchase decision at the shopee for the Pulo Gadung Village Community, Flash Sale has an effect on purchasing decisions at the shopee for the Pulo Gadung Village Community. The results of this study simultaneously Tagline, Free shipping, and Flash Sale have an effect on Purchase Decisions at the shopee in the Pulo Gadung Village Community Penelitian ini bertujuan untuk mengetahui Pengaruh Peran Tagline, Gratis Ongkir, dan Flash Sale terhadap Keputusan Pembelian di shopee pada Masyarakat Kelurahan Pulo Gadung. Penelitian ini menggunakan strategi penelitian asosiatif dengan pendekatan kuantitatif, yang diukur dengan menggunakan metode analisis koefisien determinasi dengan bantuan SPSS versi 26. Populasi dari penelitian ini adalah Masyarakat Kelurahan Pulo Gadung, yaitu 97 orang. Sampel ditentukan berdasarkan metode purposive sampling dengan jumlah sampel sebanyak 97. Data yang digunakan dalam penelitian ini menggunakan data primer. Teknik pengumpulan data menggunakan metoda kuesioner. Teknik analisis menggunakan koefisien determinasi, pengujian hipotesis pada penelitian ini dengan menggunakan uji t dan uji F. Hasil penelitian membuktikan bahwa secara parsial Tagline berpengaruh terhadap Keputusan Pembelian di shopee pada masyarakat Pulo Gadung, Gratis Ongkir tidak berpengaruh terhadap Keputusan Pembelian di shopee pada Masyarakat Kelurahan Pulo Gadung, Flash Sale berpengaruh terhadap keputusan pembelian di shopee pada Masyarkat Kelurahan Pulo Gadung . Hasil pnelitian ini secara simultan Tagline,Gratis Ongkir,dan Flash Sale berpengaruh terhadap Keputusan Pembelian di shopee pada Masyrakat Kelurahan Pulo Gadung

Item Type:	Thesis (Skripsi)
Contributors:	Contribution Contributors NIDN Email Thesis advisor Sumitro, Sumitro NIDN0312045902 sumitro@stei.ac.id
Uncontrolled Keywords:	Tagline, Gratis Ongkir, Flash Sale, Keputusan Pembelian
Subjects:	Manajemen > Manajemen Pemasaran
Divisions:	S1 Manajemen
Depositing User:	Rhena Yudanti Agustina
Date Deposited:	07 Jun 2023 01:24
Last Modified:	07 Jun 2023 01:24
URI:	http://repository.stei.ac.id/id/eprint/10085

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