ISMAN, RIMA FADHILA (2020) PERSEPSI KEMUDAHAN, PERSEPSI MANFAAT, DAN PERSEPSI RISIKO TERHADAP PENGGUNAA SISTEM PEMBAYARAN GOPAY (Studi Kasus Pengguna Gopay di Kecamatan Cempaka Putih DKI Jakarta). Skripsi thesis, Sekolah TInggi Ilmu Ekonomi Indonesia Jakarta.
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Abstract
Penelitian ini bertujuan mengetahui: pengaruh persepsi kemudahan terhadap penggunaan sistem pembayaran gopay, persepsi manfaat terhadap penggunaan sistem pembayaran gopay, persepsi risiko terhadap penggunaan sistem pembayaran gopay, dan pengaruh persepsi kemudahan, persepsi manfaat, dan persepsi risiko secara simultan terhadap penggunaan sistem pembayaran gopay. Penelitian ini menggunakan jenis penelitian deskriptif dengan pendekatan kuantitatif. Populasi dalam penelitian ini adalah masyarakat Kecamatan Cempaka Putih Jakarta Pusat yang telah menggunakan sistem pembayaran gopay. Teknik pengumpulan sampel menggunakan regresi linier berganda dengan menggunakan SPSS versi 26. Sampel yang ditentukan berdasarkan metode purposive sampling, dengan jumlah sampel sebanyak 185 responden. Data yang digunakan dalam penelitian ini berupa data primer dan data sekunder. Teknik pengumpulan data primer menggunakan metoda survey pada masyarakat di Cempaka Putih, teknik pengumpulan data skunder menggunakan metoda dokumentasi situs resmi Badan Pusat Statistik Kota Jakarta: www.jakpuskota.bps.go.id Hasil penelitian membuktikan bahwa: Persepsi kemudahan berpengaruh positif signifikan terhadap penggunaan sistem pembayaran gopay, persepsi manfaat berpengaruh positif signifikan terhadap penggunaan sistem pembayaran gopay, persepsi risiko tidak berpengaruh terhadap penggunaan sistem pembayaran gopay, persepsi kemudahan, persepsi manfaat, dan persepsi risiko secara simultan berpengaruh terhadap penggunaan sistem pembayaran gopay. This study aims to find out: the effect of perceived ease of use on the gopay payment system, the effect of perceived benefits on the use of the gopay payment system, the effect of perceived risk on the use of the gopay payment system, and the effect of perceived convenience, perceived benefit and perceived risk simultaneously on the use of a gopay payment system. This research uses descriptive research with a quantitative approach. The population in this study is the people of Cempaka Putih Subdistrict, Central Jakarta, who have used the gopay payment system. The sample collection technique uses multiple linear regression using SPSS version 26. The sample is determined based on the purposive sampling method, with a total sample of 185 respondents. The data used in this study are primary and secondary data. Primary data collection techniques using survey methods through the community in Cempaka Putih, secondary data collection techniques using the official site documentation method of the Jakarta Central Statistics Agency: www.jakpuskota.bps.go.id The results of the study prove that: Perception of convenience has a significantly positive effect on the use of the gopay payment system, perception of benefits has a significantly positive effect on the use of the gopay payment system, risk perception has a no effect on the use of the gopay payment system, perception of ease, benefit perception, and risk perception simultaneously have a take effect on the use of the gopay payment system.
| Item Type: | Thesis (Skripsi) | ||||||||
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| Subjects: | Akuntansi > Sistem Informasi Akuntansi | ||||||||
| Divisions: | S1 Akuntansi | ||||||||
| Depositing User: | Users 319 not found. | ||||||||
| Date Deposited: | 28 Oct 2020 04:39 | ||||||||
| Last Modified: | 28 Oct 2020 04:39 | ||||||||
| URI: | http://repository.stei.ac.id/id/eprint/1024 |
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