Firman Benny Partomuan S, Partomuan Benny Firman (2020) PENGARUH PERCEIVED QUALITY, PERCEIVED SACRIFICE, DAN PERCEIVED VALUE TERHADAP CUSTOMER SATISFACTION DI TOKOPEDIA. Skripsi thesis, Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta.
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Abstract
Tujuan penelitian adalah untuk mengetahui pengaruh perceived quality, perceived sacrifice, dan perceived value terhadap customer satisfaction. Populasi dalam penelitian ini pembeli online produk Elektronik Tokopedia di wilayah RW. 07 Cakung Barat. Strategi penelitian ini menggunakan strategi asosiatif. Pengumpulan data dengan menggunakan kuesioner sebanyak 230 responden. Teknik pengambilan sampel menggunakan teknik convenience sampling. Metode analisis statistic berupa koefisien deteminasi dan uji hipotesis dengan menggunakan program SPSS (Software Product and Service Solution) Versi 25.0. Perceived quality tidak berpengaruh langsung terhadap customer satisfaction secara signifikan. Perceived sacrifice tidak berpengaruh langsung terhadap customer satisfaction secara signifikan. Perceived Value berpengaruh langsung terhadap customer satisfaction secara signifikan. Perceived quality, perceived sacrifice, perceived value berpengaruh secara simultan terhadap customer satisfaction secara signifikan.
| Item Type: | Thesis (Skripsi) | ||||||||
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| Uncontrolled Keywords: | Perceived Quality, Perceived Sacrifice, Perceived Value, Customer Satisfaction | ||||||||
| Subjects: | Manajemen > Manajemen Pemasaran | ||||||||
| Divisions: | S1 Manajemen | ||||||||
| Depositing User: | Users 1015 not found. | ||||||||
| Date Deposited: | 17 Jan 2021 23:22 | ||||||||
| Last Modified: | 17 Jan 2021 23:22 | ||||||||
| URI: | http://repository.stei.ac.id/id/eprint/2310 |
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