TRI NASTUTI, SINTA (2021) PENGARUH WORD OF MOUTH, ADVERTISING DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN KARTU PRABAYAR INDOSAT OOREDOO (Studi Kasus pada Haris Phone Bekasi). Skripsi thesis, SEKOLAH TINGGI ILMU EKONOMI INDONESIA JAKARTA.
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Abstract
ABSTRAK Penelitian ini bertujuan untuk mengetahui pengaruh Word of Mouth, Advertising, dan Harga terhadap Keputusan Pembelian kartu prabayar Indosat ooredoo pada Haris Phone Bekasi. Sampel dalam penelitian ini sebanyak 385 responden. Tekhnik pengumpulan data yaitu menyebar kuesioner kepada para responden dan menggunakan metoda survey dengan pengamatan langsung. Penelitian ini merupakan penelitian kuantitatif yaitu penelitian yang menuntut penggunaan angka, yang diukur dengan menggunakan Koefisien Determinasi dengan SPSS 25.00 dengan pengujian hipotesis parsial dan simultan.. Hasil penelitian membuktikan bahwa :Word of Mouth, Advertising, dan harga berpengaruh baik secara simultan ataupun parsial terhadap keputusan pembelian kartu prabayar indosat ooredoo di Haris Phone Bekasi. Hasil temuan dari penelitian ini dapat bermanfaat bagi Haris phone khususnya untuk produk kartu prabayar indosat ooredoo dalam rangka meningkatkan Keputusan pembelian daripelanggan. Kata kunci : Word of Mouth, Advertising, dan Harga terhadap Keputusan pembelian This study aims to test whether there is an influence between Word of Mouth, Advertising, and Price on Purchase Decisions of Indosat Ooredoo prepaid cards on Haris Phone Bekasi. The sample in this study were 385 respondents. Data collection techniques are distributing questionnaires to respondents and using a survey method with direct observation. This research is a quantitative research, namely research that demands the use of numbers, which is measured using the coefficient of determination with SPSS 25.00 with partial and simultaneous hypothesis testing. The results of the research prove that: Word of Mouth, Advertising, and price have an effect either simultaneously or partially on the decision to purchase Indosat Ooredoo prepaid cards at Haris Phone Bekasi. The findings of this study can provide useful findings for Haris phone, especially for Indosat Ooredoo prepaid card products in order to improve purchasing decisions from customers. . Keywords Keywords : Word of Mouth,Advertising and Price on Indosat ooredoo price Purchasing decision
| Item Type: | Thesis (Skripsi) | ||||||||
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| Subjects: | Manajemen > Manajemen Pemasaran | ||||||||
| Divisions: | S1 Manajemen | ||||||||
| Depositing User: | SINTA TRI NASTUTI | ||||||||
| Date Deposited: | 25 Mar 2021 07:16 | ||||||||
| Last Modified: | 25 Mar 2021 07:16 | ||||||||
| URI: | http://repository.stei.ac.id/id/eprint/4148 |
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