RISKE NOVIA, RISKE (2021) PENGARUH KEMUDAHAN, KEPERCAYAAN, DAN KEAMANAN TERHADAP MINAT PEMAKAIAN MOBILE PAYMENT APLIKASI OVO (SURVEI PADA MAHASISWA STEI RAWAMANGUN JURUSAN MANAJEMEN). Skripsi thesis, Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta.
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Abstract
Penelitian ini bertujuan untuk mengetahui pengaruh kemudahan, kepercayaan, dan keamanan terhadap minat pemakaian Mobile Payment Aplikasi Ovo pada Mahasiswa STEI Rawamangun Jurusan Manajemen. Strategi yang digunakan dalam penelitian ini adalah strategi penelitian asosiatif kuantitatif dan Metode penelitian yang digunakan adalah survei. Populasi dalam penelitian ini adalah Mahasiswa STEI Rawamangun Jurusan Manajemen Angkatan 2017 yang aktif di semester genap dan ganjil 2020/2021 yang berjumlah 283 orang. Sampel yang digunakan dalam penelitian ini sebanyak 166 orang berdasarkan rumus Slovin. Berdasarkan hasil dan pembahasan menunjukkan Kemudahan berpengaruh signifikan terhadap minat pemakaian mobile payment aplikasi OVO, Kepercayaaan berpengaruh signifikan terhadap minat pemakaian mobile payment aplikasi OVO, Keamanan berpengaruh signifikan terhadap minat pemakaian mobile payment aplikasi OVO serta Kemudahan, kepercayaan dan keamanan secara simultan berpengaruh positif signifikan terhadap minat pemakaian mobile payment aplikasi OVO pada mahasiswa STEI Rawamangun Jurusan Manajemen This study aims to determine the effect of convenience, trust, and security on the interest in using Ovo Mobile Payment Applications in STEI Rawamangun Students, Department of Management. The strategy used in this study is a quantitative associative research strategy and the research method used is a survey. The population in this study were students of STEI Rawamangun, Class of Management 2017 who were active in the even and odd semesters of 2020/2021, totaling 283 people. The sample used in this study was 166 people based on the Slovin formula. Based on the results and discussion, it shows that Ease has a significant effect on interest in using OVO mobile payment applications, Trust has a significant effect on interest in using OVO mobile payment applications, Security has a significant effect on interest in using OVO mobile payment applications and Ease, trust and security simultaneously have a significant positive effect on interest the use of mobile payment OVO applications for students of STEI Rawamangun, Department of Management
| Item Type: | Thesis (Skripsi) | ||||||||
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| Subjects: | Manajemen > Manajemen Pemasaran | ||||||||
| Divisions: | S1 Manajemen | ||||||||
| Depositing User: | Ms RISKE NOVIA | ||||||||
| Date Deposited: | 20 Sep 2021 03:42 | ||||||||
| Last Modified: | 20 Sep 2021 03:42 | ||||||||
| URI: | http://repository.stei.ac.id/id/eprint/5135 |
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