ardiansyah, Muhammad Fakhri (2021) PENGARUH PERCEIVED EASE OF USE DAN PERCEIVED USEFULNESS TERHADAP REPURCHASE INTENTION. Skripsi thesis, Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta.
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Abstract
Penelitian ini bertujuan untuk mengetahui pengaruh Perceived Ease of Use dan Perceived Usefulness terhadap Repurchase Intention pada kaum milenial pengguna Shopee di Kelurahan Karet. Jenis penelitian ini merupakan penelitian asosiatif pendekatan kuantitatif, yang diukur dengan menggunakan Koefisien Determinasi. Populasi dari penelitian ini adalah generasi milenial dengan rentang usia 20-40 tahun. Teknik pengambilan sampel menggunakan purposive sampling, dengan sampel yang diperoleh sebanyak 100 Responden. Data yang digunakan dalam penelitian ini adalah data primer yeng berupa jawaban responden atas kuesioner, dan diolah menggunakan software SPSS versi 25. Hasil penelitian berdasarkan uji t (parsial) membuktikan bahwa Perceived Ease of Use berpengaruh positif namun tidak signifikan terhadap Repurchase Intention, Perceived Usefulness berpengaruh positif dan signifikan terhadap Repurchase Intention, sedangkan berdasarkan Pengujian uji F (simultan) menunjukan bahwa Perceived Ease of Use dan Perceived Usefulness secara bersama-sama berpengaruh positif dan signifikan terhadap Repurchase Intention pada kaum milenial pengguna Shopee di Kelurahan Karet. This study aims to determine the effect of Perceived Ease of Use and Perceived Usefulness on Repurchase Intention to millennial Shopee users in Karet Village. This type of research is an associative research with a quantitative approach, which is measured using the Coefficient of Determination. The population of this study is the millennial generation with an age range of 20-40 years. The sampling technique used purposive sampling, with samples obtained as many as 100 respondents. The data used in this study is primary data in the form of respondents' answers to the questionnaire, and processed using software SPSS version 25. The results based on the t test (partial) prove that Perceived Ease of Use has a positive but not significant effect on Repurchase Intention, Perceived Usefulness has a positive and significant impact on Repurchase Intention, while based on F test (simultaneous) testing shows that Perceived Ease of Use and Perceived Usefulness together, it has a positive and significant effect on Repurchase Intention to millennial Shopee users in Karet Village.
| Item Type: | Thesis (Skripsi) | ||||||||
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| Subjects: | Manajemen > Manajemen Pemasaran | ||||||||
| Divisions: | S1 Manajemen | ||||||||
| Depositing User: | MUHAMMAD FAKHRI ARDIANSYAH | ||||||||
| Date Deposited: | 30 Nov 2021 08:07 | ||||||||
| Last Modified: | 30 Nov 2021 08:07 | ||||||||
| URI: | http://repository.stei.ac.id/id/eprint/6033 |
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