Ariyanti, Fitria (2021) PENGARUH HARGA JUAL, BIAYA PROMOSI, DAN BIAYA DISTRIBUSI TERHADAP VOLUME PENJUALAN SILICONE SEALANT DOWSIL PADA PT. GRAHA PERTIWI MANDIRI. Skripsi thesis, Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta.
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Abstract
ABSTRAK Tujuan penelitian ini adalah untuk mengetahui pengaruh Harga Jual, Biaya Promosi dan Biaya Distribusi terhadap Volume Penjualan Silicone Sealant Dowsil. Penelitian ini dilakukan di PT. Graha Pertiwi Mandiri. Strategi penelitian yang dilakukan dalam penelitian ini adalah strategi asosiatif, populasi dalam penelitian ini adalah seluruh laporan keuangan PT. Graha Pertiwi Mandiri. Berdasarkan metode Purpose Sampling, kriteria penentuan sampel yang dipakai dalam penelitian ini, yaitu: Laporan keuangan PT. Graha Pertiwi Mandiri mencangkup daftar harga jual, biaya promosi dan biaya distribusi periode Jan 2016 - Des 2020 dalam data bulanan. Metode analisis yang dilakukan dalam penelitian ini adalah uji asumsi klasik, analisis regresi linier berganda, koefisien determinasi serta pengujian hipotesis. Hasil penelitian ini menunjukan berdasarkan (uji t) harga jual tidak berpengaruh dan tidak signifikan terhadap naik turunnya volume penjualan secara parsial, biaya promosi berpengaruh dan signifikan terhadap volume penjualan & biaya distribusi berpengaruh dan signifikan terhadap volume penjualan. Berdasarkan (Uji F) Harga Jual, Biaya Promosi & Biaya Distribusi berpengaruh secara simultan terhadap variable Volume Penjualan dengan menunjukan hasil Adjusted R-square sebesar 0,661 atau 66,1% terhadap volume penjualan. ABSTRACT The purpose of this study was to determine the effect of Selling Price, Promotional Costs and Distribution Costs on Dowsil Silicone Sealant Sales Volume. This research was conducted at PT. Graha Pertiwi Mandiri. The research strategy carried out in this study is an associative strategy, the population in this study is the entire financial report of PT. Graha Pertiwi Mandiri. Based on the Purpose Sampling Method, determine the sample used in this study, namely: The financial statements of PT. Graha Pertiwi Mandiri includes a list of selling prices, promotion costs and distribution costs for the period Jan 2016 - Dec 2020 in monthly data. The analytical method used in this study is the classical assumption test, multiple linear regression analysis, the coefficient of determination and hypothesis testing. The results of this study indicate that based on (t test) the selling price has no effect and is not significant on the ups and downs of sales volume partially, promotion costs have an effect and are significant on sales volume & distribution costs have an effect on sales volume. Based on (Test F) Selling Prices, Promotional Costs & Distribution Costs have a simultaneous effect on the Sales Volume variable by showing the Adjusted R-square result of 0.661 or 66.1% of the sales volume.
| Item Type: | Thesis (Skripsi) | ||||||||
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| Uncontrolled Keywords: | Harga Jual, Biaya Promosi, Biaya Distribusi dan Volume Penjualan | ||||||||
| Subjects: | Manajemen > Manajemen Pemasaran | ||||||||
| Divisions: | S1 Manajemen | ||||||||
| Depositing User: | FITRIA ARIYANTI | ||||||||
| Date Deposited: | 29 Dec 2021 05:55 | ||||||||
| Last Modified: | 29 Dec 2021 05:55 | ||||||||
| URI: | http://repository.stei.ac.id/id/eprint/6479 |
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