Usman, Usman (2022) PENGARUH TRANSAKSI E-COMMERCE, MODAL, DAN LAMA USAHA TERHADAP PENINGKATAN PENDAPATAN USAHA MIKRO KECIL MENENGAH (UMKM di Wilayah Kota Bekasi). Skripsi thesis, Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta.
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Abstract
ABSTRAK Penelitian ini bertujuan untuk mengetahui pengaruh transaksi E-commerce, modal, lama usaha terhadap peningkatan pendapatan usaha mikro kecil menengah UMKM di wilayah Kota Bekasi Jenis penelitian yang digunakan pendekatan kuantitatif, yang dianalisis dengan menggunakan metode regresi linier berganda dengan menggunakan program perangkat lunak SPSS versi 24. Populasi dari penelitian adalah 274.143 peningkatan pendapatan UMKM di Kota Bekasi. Sample ditentukan menggunakan rumus slovin dengan jumlah sample 100 responden. Pengumpulan data dilakukan menyebar kuisioner kepada responden dan diukur dengan skala likert. Hasil penelitian menunjukkan bahwa pengaruh transaksi E-commerce terhadap peningkatan pendapatan UMKM berpengaruh terhadap peningkatan pendapatan UMKM, modal terhadap peningkatan UMKM tidak berpengaruh terhadap peningkatan pendaptan UMKM, lama usaha terhadap peningkatan pendapatan UMKM tidak berpengaruh terhadap peningkatan pendapatan UMKM. Kata Kunci : Transaksi e-commerce, Modal, Lama usaha. ABSTRACT This study aims to determine the effect of transactions E-commerce, capital, length of business on increasing the income of micro, small and medium enterprises (UMKM in the Bekasi City area). This type of research used a quantitative approach, which was analyzed using multiple linear regression method using the SPSS version 24 software program. The population of the study was 274,143 UMKM income increases in Bekasi City. The sample was determined using the Slovin formula with a sample of 100 respondents. Data collection was carried out by distributing questionnaires to respondents and measured by a Likert scale. The results showed that the effect of e-commerce transactions on increasing MSME income had an effect on increasing UMKM income, capital on increasing MSME income had no effect on increasing UMKM income, business length on increasing UMKM income had no effect on increasing UMKM income. Keywords: e-commerce transactions, capital, length of business.
| Item Type: | Thesis (Skripsi) | ||||||||
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| Subjects: | Akuntansi > Akuntansi Manajemen | ||||||||
| Divisions: | S1 Akuntansi | ||||||||
| Depositing User: | Usman D. | ||||||||
| Date Deposited: | 10 Oct 2022 09:38 | ||||||||
| Last Modified: | 10 Oct 2022 09:38 | ||||||||
| URI: | http://repository.stei.ac.id/id/eprint/8609 |
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