HUBUNGAN PRESEPSI MANFAAT, PRESEPSI KEMUDAHAAN, DAN PRESEPSI RISIKO TERHADAP KEPUTUSAN PEMBELIAN E-TOLL (SURVEI TERHADAP KONSUMEN : KELURAHAN RAWA BUNGA)

Muhammad, Zacky Anwar (2019) HUBUNGAN PRESEPSI MANFAAT, PRESEPSI KEMUDAHAAN, DAN PRESEPSI RISIKO TERHADAP KEPUTUSAN PEMBELIAN E-TOLL (SURVEI TERHADAP KONSUMEN : KELURAHAN RAWA BUNGA). Skripsi thesis, Sekolah Tinggi Ilmu Ekonomi Indonesia (STEI) Jakarta.

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Abstract

Tujuan penelitian ini untuk mengetahui bagaimana hubungan antara persepsi manfaat, persepsi kemudahan dan persepsi resiko dengan keputusan pembelian di E-toll (survey terhadap konsumen : kelurahan Rawa Bunga). Sampel penelitian ini sebanyak 97 orang pelanggan, yang dipilih dengan teknik purposive sampling. Metoda analisis yang digunakan adalah koefisien korelasi parsial dan berganda, serta pengujian hipotesis secara parsial maupun simultan. Hasil penelitian ini menunjukan : (1) koefisien korelasi parsial antara persepsi manfaat dengan keputusan pembelian senilai 0,743. Hasil uji hipotesis secara parsial 0,000; (2) koefisien korelasi parsial antara persepsi kemudahan dengan keputusan pembelian senilai 0,838. Hasil uji hipotesis secara parsial 0,005; koefisien korelasi parsial antara persepsi risiko dengan keputusan pembelian senilai 0,106. Hasil uji hipotesis secara parsial 0,311; (4) Koefesien korelasi berganda antara persepsi manfaat, persepsi kemudahan, dan persepsi risiko dengan keputusan pembelian sebesar 0,769. Hasil uji hipotesis secara simultan senilai 0,000. Kesimpulan dari hasil penelitian ini : (1) koefisien korelasi parsial persepsi manfaat dengan keputusan pembelian positif dan signifikan; (2) koefisien korelasi parsial persepsi kemudahan dengan keputusan pembelian dengan keputusan pembelian positif dan signifikan; (3) koefisien korelasi parsial persepsi risiko dengan keputusan pembelian negatif dan tidak signifikan; (4) Koefisien korelasi berganda persepsi manfaat, persepsi kemudahan , dan persepsi risiko dengan keputusan pembelian positif dan signifikan. Kata Kunci : Keputusan pembelian , Persepsi manfaat , Persepsi kemudahan, dan Persepsi risiko The purpose of this study is to know how the relation between perceive of use, perceive of ease, and perceive of risk on purchase decision E-Toll (survey on consumers : Kelurahan Rawa Bunga). The sample of this research is 97 customer, selected by purposive sampling technique. The analysis method used are partial and multiple correlation coefficient, and hypothesis testing partially or simultaneously. The results of this research are : (1) Partial correlation coefficient between perceive of use and purchase decision valued at 0.743. The hypothesis test result is partially 0,000; (2) Partial correlation coefficient between perceive of ease and purchase decision valued at 0.838. The hypothesis test result is partially 0.005; (3) Partial correlation coefficient between perceive of risk and purchase decision valued at 0.106. The hypothesis test result is partially 0.311; (4) Coefficient of multiple correlation between perceive of use, perceive of ease, and perceive of risk with purchase decision of 0.769. The hypothesis test result simultaneously 0.000 value. The conclusion of the results of this research are : (1) Partial correlation coefficient between perceive of use with purchase decision is a positive and significant; (2) Partial correlation coefficient between perceive of ease with purchase decision is a positive and significant;(3) Partial correlation coefficient between perceive of risk with purchase decision is a negative and unsignificant;(4) Multiple correlation coefficient between perceive of use, perceive of ease, and perceive of risk with purchase decision. is a positive and significant correlation. Keywords : Purchase decisions, perceive of use, perceive of ease, and perceive of risk

Item Type:	Thesis (Skripsi)
Contributors:	Contribution Contributors NIDN Email Thesis advisor Maliki, Farmansjah UNSPECIFIED UNSPECIFIED
Subjects:	Manajemen > Manajemen Pemasaran
Divisions:	S1 Akuntansi
Depositing User:	Ridho Adi Nugroho
Date Deposited:	30 Nov 2021 07:04
Last Modified:	30 Nov 2021 07:04
URI:	http://repository.stei.ac.id/id/eprint/6034

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