Sholichin, Muchammad (2019) Analisis SWOT PT. Novo Nordisk Indonesia Dalam Menghadapi Perubahan Regulasi di Era Jaminan Kesehatan Nasional. Skripsi thesis, Sekolah Tinggi Ilmu Ekonomi Indonesia (STEI) Jakarta.
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Abstract
ABSTRAK Penelitian ini untuk menganalisis alternatif strategi PT. Novo Nordisk Indonesia dalam menghadapi perubahan regulasi yang ada di sistem Jaminan Kesehatan Nasional. Berdasarkan pada jenis dan metode penelitian, maka jenis penelitian yang dilakukan adalah penelitian deskriptif kualitatif yaitu pengumpulan data untuk diuji atau menjawab pertanyaan dari subjek penelitian dengan melalui pengumpulan melalui daftar pertanyaan dalam survei, wawancara atau observasi serta analisis SWOT dan matriks IE. Hasil penelitian diketahui bahwa posisi PT. Novo Nordisk Indonesia berada pada kuadran lima yaitu pertumbuhan. Adapun strategi yang disarankan adalah berpromosi yang tepat dengan memaksimalkan potensi SDM yang ada, melakukan penetrasi pasar ke RS pemerintah dan swasta dan juga meingkatkan engagement dengan kemenkes selaku perwakilan dari pemerintah sehingga perusahaan lebih siap dan antisipatif terhadapa perubahan regulasi yang ada. Kata Kunci : SWOT Analisis, JKN, Regulasi ABSTRACT This research is to analyze the alternative strategies of PT. Novo Nordisk Indonesia in the face of changes in regulations in the National Health Insurance system. Based on the type and method of research, this type of research is a qualitative descriptive study that is collecting data to be tested or answer questions from research subjects by collecting through a list of questions in surveys, interviews or observations and SWOT analysis and IE matrix. The results of the study note that the position of PT. Novo Nordisk Indonesia is in quadrant five, namely growth. The recommended strategy is to promote the right by maximizing the potential of existing human resources, penetrating the market to the public and private hospitals and also increasing engagement with the Ministry of Health as representatives of the government so that the company is better prepared and anticipative of changes in existing regulations. Keywords : SWOT Analysis, JKN, Regulation
| Item Type: | Thesis (Skripsi) | ||||||||
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| Subjects: | Manajemen > Manajemen Operasional | ||||||||
| Divisions: | S1 Manajemen | ||||||||
| Depositing User: | Ridho Adi Nugroho | ||||||||
| Date Deposited: | 30 Nov 2021 07:27 | ||||||||
| Last Modified: | 30 Nov 2021 07:27 | ||||||||
| URI: | http://repository.stei.ac.id/id/eprint/6035 |
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