ANALISIS DAYA TARIK WISATA, PROMOSI, DAN PERSEPSI HARGA PENGARUHNYA TERHADAP KEPUTUSAN BERKUNJUNG PADA OBJEK WISATA (Studi Wisata Atlantis Water Adventures Ancol)

Chaeriyah, Rahma (2019) ANALISIS DAYA TARIK WISATA, PROMOSI, DAN PERSEPSI HARGA PENGARUHNYA TERHADAP KEPUTUSAN BERKUNJUNG PADA OBJEK WISATA (Studi Wisata Atlantis Water Adventures Ancol). Skripsi thesis, Sekolah Tinggi Ilmu Ekonomi Indonesia (STEI) Jakarta.

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Abstract

ABSTRAK Penelitian ini bertujuan untuk mengetahui pengaruh daya tarik wisata, promosi, dan persepsi harga terhadap keputusan berkunjung pada objek wisata Atlantis Water Adventures. Populasi penelitian ini adalah seluruh wisatawan yang berkunjung ke Atlantis Water Adventures. Sampel penelitian sebanyak 100 reponden. Strategi penelitian yang digunakan dalam penelitian ini adalah strategi assosiatif dengan metode survey. Analisis data yang digunkan adalah analisis koefisien determinasi parsial, simultan dan uji hipotesis. Hasil penelitian menunjukkan pengaruh daya tarik wisata terhadap keputusan berkunjung sebesar 13,10% dan signifikan t sebesar 0,000 < dari 0,05 maka dinyatakan positif dan signifikan. Pengaruh promosi terhadap keputusan berkunjung sebesar 8,53 % dan signifikan t sebesar 0,003 < dari 0,05 maka dinyatakan positif dan signifikan. Pengaruh persepsi harga terhadap keputusan berkunjung sebesar 13,32% dan signifikan t sebesar 0,000 < dari 0,05 maka dinyatakan positif dan signifikan. Pengaruh simultan daya tarik wisata, promosi dan persepsi harga terhadap keputusan berkunjung diperoleh sebesar 49,6% dan nilai signifikan F sebesar 0,000 < 0,05 menyimpulkan bahwa secara simultan terdapat pengaruh positif dan signifikan antara daya tarik wisata, promosi dan persepsi harga terhadap keputusan berkunjung. Kata Kunci : Daya Tarik Wisata, Promosi, Persepsi Harga, Keputusan Berkunjung ABSTRACT This study aims to determine the effect of tourist attraction, promotion, and price perception on the decision to visit the Atlantis Water Adventures attraction. The study population was all tourists visiting Atlantis Water Adventures. The research sample of 100 respondents. The research strategy used in this study is an associative strategy with survey methods. Analysis of the data used is the analysis of the coefficient of partial determination, simultaneous and hypothesis testing. The results showed the influence of tourist attraction on the decision of visiting by 13.10% and significant t of 0,000 < from 0.05 then stated positive and significant. The effect of promotion on visiting decisions was 8.53% and significant t was 0.003 < from 0.05 then stated positive and significant. The effect of price perception on the decision of visiting by 13.32% and significant t of 0,000 < from 0.05 then stated positive and significant. The simultaneous influence of tourist attraction, promotion and price perception on visiting decisions obtained by 49.6% and F significant value of 0.000 <0.05 concluded that simultaneously there is a positive and significant effect between tourist attraction, promotion and price perception of visiting decisions. Keywords: Tourism Attraction, Promotion, Price Perception, Decision to Visit

Item Type:	Thesis (Skripsi)
Contributors:	Contribution Contributors NIDN Email Thesis advisor Sumitro, Sumitro UNSPECIFIED UNSPECIFIED
Subjects:	Manajemen > Manajemen Pemasaran
Divisions:	S1 Manajemen
Depositing User:	Ridho Adi Nugroho
Date Deposited:	11 Dec 2021 08:51
Last Modified:	11 Dec 2021 08:51
URI:	http://repository.stei.ac.id/id/eprint/6193

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