PENGARUH SHOPPING LIFESTYLE, FASHION INVOLVEMENT DAN PRICE DISCOUNT TERHADAP IMPULSE BUYING (Studi Kasus pada Store Levi’s Sumarrecon Mall Bekasi)

BASKORO, ANDRI (2019) PENGARUH SHOPPING LIFESTYLE, FASHION INVOLVEMENT DAN PRICE DISCOUNT TERHADAP IMPULSE BUYING (Studi Kasus pada Store Levi’s Sumarrecon Mall Bekasi). Skripsi thesis, Sekolah Tinggi Ilmu Ekonomi Indonesia (STEI) Jakarta.

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Abstract

ABSTRAK Penelitian ini bertujuan untuk mendapatkan bukti pengaruh sebab akibat antara variabel shopping lifestyle (X1), fashion involvement (X2) dan price discount (X3) dengan variabel terikatnya yaitu impulse buying (Y). Strategi penelitian ini yaitu penelitian kausal dengan pendekatan secara kuantitatif. Metoda penelitian ini adalah metoda survei, dengan menggunakan kuesioner sebagai alat pengumpul datanya. Sampel dalam penelitian yaitu sebanyak 100 orang. Analisis statistik data menggunakan koefisien determinasi dan pengujian hipotesis. Adapun alat analisis data menggunakan bantuan software SPSS versi 25.0 Hasil penelitian menunjukkan bahwa : (1) Secara parsial variabel shopping lifestyle berpengaruh secara signifikan terhadap impulse buying pada Store Levi’s Sumarrecon Mall Bekasi (2) Secara parsial variabel fashion involvement berpengaruh secara signifikan terhadap impulse buying pada Store Levi’s Sumarrecon Mall Bekasi (3) Secara parsial variabel price discount berpengaruh secara signifikan terhadap impulse buying pada Store Levi’s Sumarrecon Mall Bekasi dan (4) Secara simultan variabel shopping lifestyle, fashion involvement dan price discount berpengaruh secara signifikan terhadap impulse buying pada Store Levi’s Sumarrecon Mall Bekasi. Kata Kunci : Shopping lifestyle, fashion involvement, price discount dan impulse buying ABSTRACT This study aims to obtain evidence of cause and effect influence between shopping lifestyle (X1), fashion involvement (X2) and price discount (X3) variables with the dependent variable, impulse buying (Y). This research strategy is causal research with a quantitative approach. This research method is a survey method, using a questionnaire as a data collection tool. The sample in this study were 100 people. Statistical analysis of data using the coefficient of determination and hypothesis testing. The data analysis tool uses SPSS Version 25.0 software The results showed that: (1) Partially shopping lifestyle variables significantly influence the impulse buying at Levi's Store Sumarrecon Mall Bekasi, (2) Partially fashion involvement variables significantly influence the impulse buying at Levi's Store Sumarrecon Mall Bekasi, (3) Partially the price discount variable significantly influences the impulse buying of Levi's Store Sumarrecon Mall Bekasi and (4) Simultaneously the shopping lifestyle, fashion involvement and price discount variables significantly influence the impulse buying at Levi's Store Sumarrecon Mall Bekasi. Keywords: Shopping lifestyle, fashion involvement, price discount and impulse buying

Item Type:	Thesis (Skripsi)
Contributors:	Contribution Contributors NIDN Email Thesis advisor Baskoro, Andri UNSPECIFIED UNSPECIFIED
Subjects:	Manajemen > Manajemen Pemasaran
Divisions:	S1 Manajemen
Depositing User:	Ridho Adi Nugroho
Date Deposited:	28 Dec 2021 04:49
Last Modified:	28 Dec 2021 04:49
URI:	http://repository.stei.ac.id/id/eprint/6465

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