Filiani Asri, Mentari (2019) PENGARUH BAURAN PEMASARAN TERHADAP KEPUASAN PELANGGAN PADA PT. IDS MEDICAL SYSTEMS INDONESIA (Studi Kasus Pada Konsumen Pembelian Bahan Gigi). Skripsi thesis, Sekolah Tinggi Ilmu Ekonomi Indonesia (STEI) Jakarta.
![[img]](http://repository.stei.ac.id/style/images/fileicons/text.png) |
Text (COVER + ABSTRAK)
COVER.pdf Available under License Creative Commons Attribution Non-commercial. Download (638kB) |
|
Text (BAB 1)
BAB 1.pdf Available under License Creative Commons Attribution Non-commercial. Download (232kB) |
|
Text (BAB 2)
BAB 2.pdf Available under License Creative Commons Attribution Non-commercial. Download (1MB) |
|
Text (BAB 3)
BAB 3.pdf Available under License Creative Commons Attribution Non-commercial. Download (376kB) |
|
Text (BAB 4)
BAB 4.pdf Restricted to Repository staff only Available under License Creative Commons Attribution Non-commercial. Download (1MB) |
|
Text (BAB 5)
BAB 5.pdf Restricted to Repository staff only Available under License Creative Commons Attribution Non-commercial. Download (81kB) |
|
Text (DAFTAR REFERENSI)
DAFTAR REFERENSI.pdf Available under License Creative Commons Attribution Non-commercial. Download (166kB) |
Abstract
ABSTRAK Tujuan penelitian ini adalah untuk mengetahui pengaruh produk, harga, lokasi dan promosi terhadap kepuasan pelanggan pada PT. IDS Medical Systems Indonesia Penelitian ini menggunakan data primer dengan penyebaran kuesioner. Populasi dalam penelitian yaitu pelanggan aktif konsumen bahan gigi PT. IDS Medical Systems Indonesia dengan jumlah sampel 87 responden, menggunakan teknik probability sampling. Analisis data penelitian ini menggunakan koefisien determinasi. Metode pengolahan data menggunakan software SPSS versi 22.0. Hasil penelitian ini menunjukkan bahwa variabel produk (X1) berpengaruh positif dan signifikan terhadap kepuasan pelanggan. Kemudian variabel harga (X2) tidak berpengaruh signifikan terhadap kepuasan pelanggan. Kemudian Variabel Lokasi (X3) tidak berpengaruh signifikan terhadap kepuasan pelanggan. Selanjutnya promosi (X4) berpengaruh positif dan signifikan terhadap kepuasan pelanggan. Kata Kunci : Produk, Harga, Lokasi, Promosi dan Kepuasan Pelanggan. ABSTRACT The purpose of this study was to determine the effect of product, price, location and promotion on customer satisfaction at PT. IDS Medical Systems Indonesia This study uses primary data by distributing questionnaires. The population in the study is the active customers of consumers of dental materials PT. IDS Medical Systems Indonesia with a sample of 87 respondents, using probability sampling techniques. Analysis of this research data using the coefficient of determination. Data processing method using SPSS version 22.0 software. The results of this study indicate that product variables (X1) have a positive and significant effect on customer satisfaction. Then the price variable (X2) does not have a significant effect on customer satisfaction. Then Location Variables (X3) have no significant effect on customer satisfaction. Furthermore promotion (X4) has a positive and significant effect on customer satisfaction. Keywords: Product, Price, Location, Promotion and Customer Satisfaction.
| Item Type: | Thesis (Skripsi) | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| Contributors: |
|
||||||||
| Subjects: | Manajemen > Manajemen Pemasaran | ||||||||
| Divisions: | S1 Manajemen | ||||||||
| Depositing User: | Ridho Adi Nugroho | ||||||||
| Date Deposited: | 10 Jan 2022 09:07 | ||||||||
| Last Modified: | 01 Dec 2022 03:15 | ||||||||
| URI: | http://repository.stei.ac.id/id/eprint/6762 |
Actions (login required)
 |
View Item |
