FATONAH, NUR (2022) PEMGARUH KUALITAS PELAYANAN, FASILITAS ASRAMA, DAN PERSEPSI HARGA TERHADAP KEPUASAN PELANGGAN ASRAMA MENARA 2 UNJ (Studi Kasus Pada Asrama mahasiswa menara 2 Universitas Negeri Jakarta). Skripsi thesis, SEKOLAH TINGGI ILMU EKONOMI INDONESIA JAKARTA.
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Abstract
Penelitian ini bertujuan untuk mengetahui pengaruh Kualitas Pelayanan, Fasilitas Asrama, dan Persepsi Harga Terhadap Kepuasan Pelanggan Asrama Menara 2 Universitas Negeri Jakarta. Strategi yang di gunakan dalam penelitian ini adalah penelitian asosiatif pendekatan kuantitatif dengan metode survey, Populasi dalam penenlitian ini adalah para pelanggan yang pernah atau sedang menyewa unit kamar asrama menara 2 universitas negeri Jakarta B. Sampel dalam penelitian ini adalah 80 responden yang pernah atau sedang menyewa unit kamar asrama menara 2 universitas negeri Jakarta B pada Bulan Juli 2022. Teknik pengumpulan data menggunakan kuisioner yang telah di uji validitas dan reabilitasnya. Metode analisis yang di gunakan dalam penelitian ini adalah koefisien determinasi dan pengujian hipotesis (t) menggunakan program SPSS 25.0 ver. Hasil penelitian menunjukan secara parsial yang kontribusinya paling besar adalah pengaruh kualitas pelayanan tehadap kepuasan pelanggan sebesar 62,2%; sedangkan fasilitas asrama dan persepsi harga terhadap kepuasan pelanggan masing masing sebesar 50,8% dan 32,3%. Adapun secara berganda untuk pengaruh kualitas pelayanan, fasilitas asrama dan persepsi harga terhadap kepuasan pelanggan sebesar 80,8% sedangkan sisanya di pengaruhi oleh variabel lain. Berdasarkan hasil pengujian hipotesis t dengan taraf 5% secara parsial dapat di simpulkan bahwa kualitas pelayanan, fasilitas asrama dan persepsi harga berpengaruh positif dan signifikan terhadap kepuasana pelanggan. This study aims to determine the effect of Service Quality, Dormitory Facilities, and Price Perceptions on Customer Satisfaction in Tower 2 Dormitory, State University of Jakarta. The strategy used in this study is associative research with a quantitative approach with survey methods. The population in this study are customers who have or are currently renting a dormitory unit tower 2, Jakarta State University B. The sample in this study was 80 respondents who had or are currently renting. dorm room unit, tower 2, state university Jakarta B in July 2022. The data collection technique uses a questionnaire that has been tested for validity and reliability. The analytical method used in this study is the coefficient of determination and hypothesis testing (t) using the SPSS 25.0 ver program. The results showed partially that the biggest contribution was the effect of service quality on customer satisfaction of 62,2%; while dormitory facilities and price perception on customer satisfaction were 50,8% and 32,3%, respectively. As for the influence of service quality, dormitory facilities and price perceptions on customer satisfaction, it is 80,8% while the rest is influenced by other variables. Based on the results of testing the t hypothesis with a level of 5% partially, it can be concluded that the quality of service, dormitory facilities and price perceptions have a positive and significant effect on customer satisfaction.
| Item Type: | Thesis (Skripsi) | ||||||||
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| Subjects: | Manajemen > Manajemen Pemasaran | ||||||||
| Divisions: | S1 Manajemen | ||||||||
| Depositing User: | NUR FATONAH | ||||||||
| Date Deposited: | 20 Oct 2022 04:08 | ||||||||
| Last Modified: | 20 Oct 2022 04:08 | ||||||||
| URI: | http://repository.stei.ac.id/id/eprint/8694 |
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