vitou, Chab (2022) STRATEGI KOMUNIKASI PEMASARAN PADA APLIKASI E-GETS FOOD CAMBODIA (Studi Kasus Konsumen di Wilayah Phnom Penh). Skripsi thesis, Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta.
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Abstract
ABSTRAK Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh Social Media , Digital Marketing, Brand dan Advertising terhadap keputusan pembelian pada aplikasi E-Gets di wilayah Kelurahan Phnom Penh. Metoda yang digunakan adalah dengan pendekatan kuantitatif, Metoda survei dilakukan dengan kuesioner sebagai alat pengumpulan datanya. Populasi dalam penelitian ini adalah konsumen E-gets di wilayah Kelurahan Phnom Penh. Sampel yang digunakan adalah 100 orang. Alat analisis yang digunakan adalah SmartPLS 3. Berdasarkan hasil dan pembahasan menunjukkan bahwa terdapat pengaruh signifikan Pada Pengaruh Social Media, Advertising terhadap keputusan pembelian E-gets Food, sedangkan Brand dan Digital Marketing tidak mempengaruhi keputusan pembelian. Secara simultan terdapat pengaruh signifikan pada pengaruh Social Media, Digital Marketing, Brand dan Advertising terhadap keputusan pembelian pada aplikasi E-Gets Food di wilayah Kelurahan Phnom Penh. Kata kunci : Pengaruh pada Social Modia, Digital Marketing, Brand, Advertisng, dan Keputusan Pembelian. ABSTRACT This study aims to determine and analyze the influence of the Social Media in E-Gets, Digital Marketing, Brand and Advertisng on the purchasing decisions on the E-Gets application in the Phnom Penh City. The method used with a quantitative approach. The survey method is carried out using a questionnaire as a data collection tool. The population in this study are E-gets consumers in the Phnom Penh City. The sample used is 100 people. The analytical tool used is SmartPLS 3. Based on the results and discussion, it shows that there is a significant influence on the Social Meida in E-gets and Advertising on purchasing decisions, Other Points, Digital Marketing and Brand does not affect on purchasing decisions. Simultaneously there is a significant influence on Social Media,, Digital Marketing, Brand and Advertising on the purchasing decisions on the E- gtes application in the Phnom Penh City. Keywords: The Influence of Social Media, Digital marketing, Brand and Advertisng, of the Purchase Decision.
| Item Type: | Thesis (Skripsi) | ||||||||
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| Subjects: | Manajemen > Manajemen Pemasaran | ||||||||
| Divisions: | S1 Manajemen | ||||||||
| Depositing User: | CHAB VITOU | ||||||||
| Date Deposited: | 03 Nov 2022 09:26 | ||||||||
| Last Modified: | 03 Nov 2022 09:26 | ||||||||
| URI: | http://repository.stei.ac.id/id/eprint/8736 |
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