Masrukin, M. Khafit (2022) Pengaruh Harga, Kualitas Pelayanan dan Kepercayaan Terhadap Loyalitas Pelanggan Pada Usaha Parfum Di Jakarta (Studi Kasus Usaha Parfum Rumahan Andev Parfum). Skripsi thesis, Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta.
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Abstract
Penelitian ini bertujuan untuk menguji apakah terdapat pengaruh Harga, Kualitas Pelayanan dan Kepercayaan Terhadap Loyalitas Pelanggan Pada Usaha Parfum Di Jakarta (Studi Kasus Usaha Parfum Rumahan Andev Parfum). Metode Penelitian ini menggunakan kuantitatif dengan pendekatan deskriptif, yang diukur dengan menggunakan koefisien determinasi dengan SPSS 26.00. Populasi dari penelitian ini adalah konsumen yang menggunakan produk parfum refill Andev Parfum. Sampel ditentukan berdasarkan metode purpose sampling, dengan jumlah sampel sebanyak 80 pelanggan. Data yang digunakan dalam penelitian ini berupa data primer. Teknik pengumpulan data menggunakan kuesioner yang telah di uji validitas dan reliabilitasnya. Pengujian hipotesis koefisien determinasi dengan menggunakan uji t. Hasil penelitian secara parsial membuktikan bahwa (X1) Harga tidak berpengaruh terhadap Loyalitas Pelanggan, (X2) Kualitas Pelayanan berpengaruh terhadap Loyalitas Pelanggan, dan (X3) Kepercayaan berpengaruh terhadap Loyalitas Pelanggan. This study aims to test whether there is an effect of Price, Service Quality and Trust on Customer Loyalty in the Perfume Business in Jakarta (Case Study of Homemade Perfume Business Andev Parfum). This research method uses a quantitative with a descriptive approach, which is measured using the coefficient of determination with the help of SPSS 26.00. The population of this research is consumers who use refill perfume products Andev Parfum. The sample was determined based on the purposive sampling method, with a total sample of 80 customers. The data used in this study is primary data. The data collection technique uses a questionnaire that has been tested for validity and reliability. Testing the hypothesis of the coefficient of determination by using the t test. The results of the study partially prove that (X1) Price has no effect on Customer Loyalty, (X2) Service Quality has an effect on Customer Loyalty, and (X3) Trust has an effect on Customer Loyalty.
| Item Type: | Thesis (Skripsi) | ||||||||
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| Subjects: | Manajemen > Manajemen Pemasaran | ||||||||
| Divisions: | S1 Manajemen | ||||||||
| Depositing User: | M. KHAFIT MASRUKIN | ||||||||
| Date Deposited: | 29 Oct 2022 03:18 | ||||||||
| Last Modified: | 29 Oct 2022 03:18 | ||||||||
| URI: | http://repository.stei.ac.id/id/eprint/8748 |
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