Kurnia, Ayu (2022) PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN DAN PERSEPSI HARGA TERHADAP KEPUASAN PELANGGAN (Studi Kasus Pada Mukena Siti Khadijah). Skripsi thesis, Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta.
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Abstract
Mukena Siti Khadijah telah menciptakan inovasi mukena pertama diIndonesia. Mukena yang hadi dengan desain yang sangat cantik dan modern. Memiliki kain lycra yang dapat menutupi diarea dagu sehingga dapat menyempurnakan aurat sesuai dengan syari’at islam. Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh kualitas produk, kualitas pelayanan, dan persepsi harga terhadap kepuasan pelanggan. Penelitian ini menggunakan metode penelitian kuantitatif, sampel yang digunakan sebanyak 80 Responden. Dalam penelitian ini populasinya adalah seluruh konsumen yang berbelanja di Mukena Siti Khadijah. Untuk menentukan responden yang akan dijadikan sampel, maka menggunakan sample yaitu non probability sampling dan pengolah data menggunakan SPSS versi 26. Data dianalisis dengan menggunakan modelregresi linier berganda. Hasil penelitian menunjukkan bahwa persepsi harga berpengaruh signifikanterhadap kepuasan pelanggan tetapi kualitas produk dan kualitas pelayanan tidak berpengaruh signifikan terhadap kepuasan pelanggan Mukena Siti Khadijah has created the first mukena innovation in Indonesia. Mukena that comes with a very beautiful and modern design. Has a lycra cloth that can cover the chin area so that it can perfect the genitals in accordance with Islamic law. This study aims to determine how much influence product quality, service quality, and price perception have on customer satisfactionThis study uses quantitative research methods, the sample used is 80 respondents. In this study the population is all consumers who shop at Mukena Siti Khadijah. To determine the respondents to be sampled, using a sample that is non- probability sampling and data processing using SPSS version 26. The data were analyzed using multiple linear regression models. The results showed that price perception had a significant effect on customersatisfaction but product quality and service quality had no significant effect on customer satisfaction.
| Item Type: | Thesis (Skripsi) | ||||||||
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| Subjects: | Manajemen > Manajemen Pemasaran | ||||||||
| Divisions: | S1 Manajemen | ||||||||
| Depositing User: | AYU KURNIA | ||||||||
| Date Deposited: | 02 Nov 2022 03:36 | ||||||||
| Last Modified: | 02 Nov 2022 03:36 | ||||||||
| URI: | http://repository.stei.ac.id/id/eprint/8772 |
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