Safira, Maudina (2022) Pengaruh Persepsi Kesenangan, Persepsi Manfaat Dan Persepsi Kemudahan Aplikasi Tiktok Terhadap Niat Menggunakannya (Studi Kasus Mahasiswa STEI Jakarta). Skripsi thesis, Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta.
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Abstract
This study aims to determine the effect of perceived pleasure, perceived benefits and perceived ease of use of the tiktok application on the intention to use it (a case study of STEI Jakarta students). This study uses a quantitative approach, which is measured using the SmartPLS 3.3.9 software. The population in this study are STEI Jakarta students who have and are currently using the tiktok application. The sample was determined based on the non-probability purposive sampling method, with a total sample of 97 respondents. The data used in this study are primary data and secondary data. Data collection techniques used survey methods in the form of distributing questionnaires with google form media to respondents. By analyzing the test of the outer model, inner model and hypothesis using SEM-PLS research. The results of this study indicate: Perception of Pleasure has no effect on Intention to Use it, Perception of Benefits has a significant and positive effect on Intention to Use it by 42.5% and Perception of the ease of application of Tiktok has a significant and positive effect on the Intention to Use it by 32.2%.
| Item Type: | Thesis (Skripsi) | ||||||||
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| Subjects: | Manajemen > Manajemen SDM | ||||||||
| Depositing User: | MAUDINA SAFIRA | ||||||||
| Date Deposited: | 26 Nov 2022 04:03 | ||||||||
| Last Modified: | 26 Nov 2022 04:03 | ||||||||
| URI: | http://repository.stei.ac.id/id/eprint/8912 |
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