Sasmitha, Sasmitha (2022) PENGARUH KUALITAS PELAYANAN, LOKASI DAN FASILITAS TERHADAP KEPUASAN PELANGGAN Kedai Kopi Janji Jiwa Rawamangun. Skripsi thesis, Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta.
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Abstract
Tujuan penelitian ini adalah untuk mengetahui pengaruh kualitas pelayanan, lokasi, dan fasilitas terhadap kepuasan pelanggan pada kedai kopi janji jiwa, rawamangun. Penelitian yang digunakan adalah kuantitatif dengan strategi penelitian yang digunakan peneliti adalah strategi asosiatif. Penelitian ini menggunakan data primer dengan penyebaran kuesioner sebanyak 100 responden kedai kopi janji jiwa. Teknik pengambilan sampel digunakan dengan non probability sampling. Metode pengolahan data dalam penelitian ini menggunakan uji validitas, uji reliabilitas dan determinasi parsial dan berganda penelitian ini menguji hipotesis secara parsial dengan mengunakan aplikasi SPSS Versi 25. Penelitian ini menghubungkan Kepuasan Pelanggan (Y), variabel Kualitas Pelayanan (X1), variabel Lokasi (X2) dan variabel Fasilitas (X3). Pengujian hipotesis menggunakan uji t menunjukkan bahwa ketiga variabel independen yang diteliti terbukti secara signifikan berpengaruh secara parsial terhadap variabel dependen Kepuasan Pelanggan. Angka Adjusted R Square sebesar 0,543 menunjukkan bahwa 54,3 persen variabel Kepuasan Pelanggan dapat dijelaskan oleh ketiga variabel independen dalam persamaan regresi. ABSTRACT The purpose of this study was to determine the effect of service quality, location, and facilities on customer satisfaction at the Kopi Promise Jiwa, Rawamangun. The research used is quantitative with the research strategy used by the researcher is associative strategy. This study uses primary data by distributing questionnaires as many as 100 respondents to the Promised Jiwa coffee shop. The sampling technique used was non-probability sampling. The data processing method in this study uses validity tests, reliability tests, classical assumption tests, and partial and multiple determinations. This research partially tests the hypothesis by using the SPSS version 25 application. This research connects Customer Satisfaction (Y), Service Quality variable(X1), Location variable (X2) and Facilities variable (X3). Testing the hypothesis using the t test shows that the three independent variables studied proved to have a partially significant effect on the dependent variable Customer Satisfaction. The Adjusted R Square figure of 0.543 indicates that 54.3 percent of the Customer Satisfaction variable can be explained by the three independent variables in the regression equation.
| Item Type: | Thesis (Skripsi) | ||||||||
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| Subjects: | Manajemen > Manajemen Pemasaran | ||||||||
| Divisions: | S1 Manajemen | ||||||||
| Depositing User: | SASMITHA | ||||||||
| Date Deposited: | 29 Dec 2022 08:25 | ||||||||
| Last Modified: | 29 Dec 2022 08:25 | ||||||||
| URI: | http://repository.stei.ac.id/id/eprint/9204 |
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