PENGARUH ¬KUALITAS INFORMASI, PROMOSI, KEPERCAYAAN KONSUMEN DAN ELECTRONIC WORD OF MOUTH (E-WOM) TERHADAP LOYALITAS KONSUMEN (Studi Kasus pada hawadapur.id)

Pratiwi, Tias Kustianti (2022) PENGARUH ¬KUALITAS INFORMASI, PROMOSI, KEPERCAYAAN KONSUMEN DAN ELECTRONIC WORD OF MOUTH (E-WOM) TERHADAP LOYALITAS KONSUMEN (Studi Kasus pada hawadapur.id). Skripsi thesis, Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta.

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh secara parsial dan simultan dari variabel kualitas informasi, promosi, kepercayaan konsumen, dan E-WOM terhadap loyalitas konsumen hawadapur.id. Metode analisis data yang digunakan dalam penelitian ini yaitu uji validitas, uji reliabilitas, analisis regresi linier berganda uji koefisien determinasi, uji hipotesis t dan uji hipotesis f dengan bantuan program bantu software Statistical Package for Social Science (SPSS) versi 21. Hasil penelitian ini menyatakan bahwa secara parsial dan simultan variabel kualitas informasi, promosi, kepercayaan konsumen, dan E-WOM berpengaruh signifikan terhadap loyalitas konsumen. ABSTRAK This study aims to determine the partial and simultaneous effect of information quality, promotion, consumer trust, and E-WOM variables on hawadapur.id consumer loyalty. The data analysis methods used in this research are validity test, realibility test, multiple linear regression analysis, coefficient of determination test, hypothesis t test, and hypothesis f test with the help of software program Statistical Package for Social Science (SPSS) version 21. The results of this study state that partially and simultaneously the variables of information quality, promotion, consumer trust, and E-WOM have a significant effect on consumer loyalty.

Item Type: Thesis (Skripsi)
Contributors:
ContributionContributorsNIDNEmail
Thesis advisorSantoso, Joko BagioNIDN0330036701joko_bagio_santoso@stei.ac.id
Uncontrolled Keywords: Kualitas Informasi, Promosi, Kepercayaan Konsumen, E-WOM, Loyalitas Konsumen
Subjects: Manajemen > Manajemen Pemasaran
Divisions: S1 Manajemen
Depositing User: TIAS KUSTIANTI PRATIWI
Date Deposited: 04 Jan 2023 03:12
Last Modified: 04 Jan 2023 03:12
URI: http://repository.stei.ac.id/id/eprint/9294

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