PENGARUH KUALITAS PELAYANAN, KUALITAS PRODUK, DAN HARGA TERHADAP KEPUASAN KONSUMEN TAICHAN BY JEPANG (Studi Kasus pada Taichan by Jepang Duren Sawit)

Pratama, Aditia (2022) PENGARUH KUALITAS PELAYANAN, KUALITAS PRODUK, DAN HARGA TERHADAP KEPUASAN KONSUMEN TAICHAN BY JEPANG (Studi Kasus pada Taichan by Jepang Duren Sawit). Skripsi thesis, Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta.

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas pelayanan, harga, dan kualitas produk terhadap kepuasan konsumen Taichan By Jepang. Strategi penelitian ini adalah asosiatif. Teknik pengambilan sampel menggunakan purposive sampling. Populasi di dalam penelitian ini adalah keseluruhan konsumen Taichan By Jepang. Responden sebanyak 100 orang. Metode analisis koefisien regresi berganda serta uji hipotesis. Hasil penelitian ini adalah, secara parsial terdapat pengaruh yang signifikan kualitas pelayanan terhadap kepuasan konsumen, secara parsial terdapat pengaruh pada harga terhadap kepuasan konsumen, secara parsial terdapat pengaruh yang signifikan kualitas produk terhadap kepuasan konsumen, Adapun secara simultan terdapat pengaruh yang signifikan kualitas pelayanan, harga, dan kualitas produk terhadap kepuasan konsumen. Berdasarkan hasil pengujian hipotesis disimpulkan bahwa secara parsial kualitas pelayanan, harga, dan kualitas produk signifikan terhadap kepuasan konsumen. Hasil pengujian hipotesis secara simultan menyimpulkan kualitas pelayanan, harga, dan kualitas produk berpengaruh secara signifikan terhadap kepuasan pelanggan. This study aims to determine the effect of service quality, price, and product quality on Taichan By Japan's consumer satisfaction. The strategy of this research is associative. The sampling technique used was purposive sampling. The population in this study are all consumers of Taichan By Japan. Respondents were 100 people. Multiple regression coefficient analysis method and hypothesis testing. The results of this study are, partially there is a significant effect of service quality on customer satisfaction, partially there is an effect on price on customer satisfaction, partially there is a significant effect of product quality on customer satisfaction, Simultaneously there is a significant influence on service quality, price , and product quality on consumer satisfaction. Based on the results of hypothesis testing, it is concluded that partially service quality, price, and product quality are significant on consumer satisfaction. The results of hypothesis testing simultaneously conclude that service quality, price, and product quality have a significant effect on customer satisfaction.

Item Type: Thesis (Skripsi)
Contributors:
ContributionContributorsNIDNEmail
Thesis advisorHusen, Irfan ArifNIDN0309128203irfanhusen@gmail.com
Uncontrolled Keywords: Kualitas Pelayanan, Kualitas Produk, Harga, Kepuasan Konsumen
Subjects: Manajemen > Manajemen Pemasaran
Divisions: S1 Manajemen
Depositing User: Aditia Pratama
Date Deposited: 12 Jan 2023 09:44
Last Modified: 12 Jan 2023 09:44
URI: http://repository.stei.ac.id/id/eprint/9401

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