Pengaruh Promosi, Kualitas Pelayanan, Dan Protokol Kesehatan Terhadap Minat Beli Pengunjung Di Timezone Summarecon Mall Bekasi Pada Pandemi Covid-19

Yoga Risho Priyanto, Yoga (2021) Pengaruh Promosi, Kualitas Pelayanan, Dan Protokol Kesehatan Terhadap Minat Beli Pengunjung Di Timezone Summarecon Mall Bekasi Pada Pandemi Covid-19. Skripsi thesis, Sekolah Tinggi Ilmu Ekonomi Indonesia.

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Abstract

ABSTRAK Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh promosi, kualitas pelayanan, dan protokol kesehatan terhadap minat beli pengunjung Timezone di Summarecon Mall Bekasi pada masa pandemi Covid-19. Penelitian ini menggunakan strategi penelitian asosiatif pendekatan kuantitatif, yang diukur dengan menggunakan metode koefisien determinasi, uji asumsi klasik dan regresi linear berganda dengan SPSS ver. 23 Populasi penelitian ini adalah seluruh pengunjung pada Timezone di Summarecon Mall Bekasi. Sampling Ditentukan berdasarkan metode random probability sampling, dengan jumlah sampel 91 responden. Teknik pengumpulan data menggunakan kuesioner dan kepustakaan. Pengujian hipotesis dengan menggunakan uji t dan uji f. Hasil penelitian membuktikan bahwa secara parsial promosi , kualitas pelayanan, dan protokol kesehatan berpengaruh signifikan terhadap minat beli. Secara simultan promosi, kualitas pelayanan dan protokol kesehatan berpengaruh signifikan terhadap minat beli pada Timezone di Summarecon Mall Bekasi di masa pandemi Covid-19. Kata kunci : Promosi, Kualitas Pelayanan, Protokol Kesehatan, Minat Beli ABSTRACT This study aims to determine how much influence promotion, service quality, and health protocols have on the buying interest of Timezone visitors at Summarecon Mall Bekasi during the Covid-19 pandemic. This study uses a quantitative approach associative research strategy, which is measured using the coefficient of determination, classical assumption test and multiple linear regression with SPSS ver. 23 The population of this study were all visitors to Timezone at Summarecon Mall Bekasi. Sampling Determined by random probability sampling method, with a sample of 91 respondents. Data collection techniques using questionnaires and literature. Hypothesis testing using t test and f test. The results of the study prove that partially promotion, service quality, and health protocols have a significant effect on buying interest. Simultaneously promotion, service quality and health protocols have a significant effect on buying interest at Timezone at Summarecon Mall Bekasi during the Covid-19 pandemic. Keywords : Promotion, Service Quality, Health Protocol, Buying Interest

Item Type: Thesis (Skripsi)
Contributors:
ContributionContributorsNIDNEmail
Thesis advisorAprileny, Imelda0324047401imelda_aprileny@stei.ac.id
Subjects: Manajemen > Manajemen Pemasaran
Divisions: S1 Manajemen
Depositing User: YOGA RISHO PRIYANTO
Date Deposited: 08 Sep 2021 15:37
Last Modified: 08 Sep 2021 15:37
URI: http://repository.stei.ac.id/id/eprint/4862

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