ANALISIS FAKTOR YANG MEMPENGARUHI KEPUTUSAN GENERASI MILENIAL MENGAMBIL KPR SYARIAH

Faila Sufa, Aryati (2021) ANALISIS FAKTOR YANG MEMPENGARUHI KEPUTUSAN GENERASI MILENIAL MENGAMBIL KPR SYARIAH. Skripsi thesis, Sekolah Tinggi Ilmu Ekonomi Indonesia.

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Abstract

Penelitian ini bertujuan untuk menguji faktor-faktor yang mempengaruhi keputusan generasi milenial mengambil KPR Syariah. Penelitian ini menggunakan jenis penelitian pengujian hipotesis kausalitas untuk menguji pengaruh antarvariabel yang dihipotesiskan dengan pendekatan kuantitatif, yang diukur dengan menggunakan metoda berbasis regresi linier berganda dengan bantuan SPSS Statistics 25 untuk menguji data penelitian. Populasi dalam penelitian ini adalah penduduk DKI Jakarta yang berusia 20-40 tahun dan sudah memiliki penghasilan atau pekerjaan. Sampel ditentukan berdasarkan metode Purposive Sampling yang dihitung menggunakan Rumus Slovin sebanyak 100 orang. Data yang digunakan dalam penelitian ini berupa data primer. Teknik pengumpulan data menggunakan kuesioner yang didistribusikan ke masyarakat secara online melalui Google Form. Hasil penelitian membuktikan bahwa 1. Harga Rumah berpengaruh positif dan signifikan terhadap keputusan generasi milenial mengambil KPR Syariah, 2. Lokasi Rumah berpengaruh negatif signifikan terhadap keputusan generasi milenial mengambil KPR Syariah, 3. Promosi berpengaruh positif dan signifikan terhadap keputusan generasi milenial mengambil KPR Syariah, 4. Penghasilan tidak berpengaruh signifikan terhadap keputusan generasi milenial mengambil KPR syariah, 5. Religiusitas berpengaruh positif dan signifikan terhadap keputusan generasi milenial mengambil KPR syariah. This study aims to examine The Factors That Influence the Decision of the Millennial Generation to Take a Sharia Mortgage. This study uses a type of causality hypothesis testing to test the effect of hypothesized between variables with a quantitative approach, which is measured using multiple linear regression based methods with the help of SPSS Statistics 25 to test research data. The population in this study are residents of DKI Jakarta aged 20-40 years and already have income or work. The sample was determined based on the Purposive Sampling method which was calculated using the Slovin formula as many as 100 people. The data used in this study are primary data. The data collection technique used a questionnaire which was distributed to the public online through Google Forms. The results of the study prove that 1. House Prices has a positive and significant effect on the decision of the millennial generation to take a Sharia mortgage, 2. The location of the house has a significant negative effect on the decision of the millennial generation to take a Sharia mortgage, 3. Promotion has a positive and significant effect on the decision of the millennial generation to take a Sharia mortgage, 4. Income has no significant effect on the decision of the millennial generation to take a sharia mortgage, 5. Religiosity has a positive and significant effect on the decision of the millennial generation to take a sharia mortgage.

Item Type:	Thesis (Skripsi)
Contributors:	Contribution Contributors NIDN Email Thesis advisor Nursanita, Nasution NIDN0308026102 nursanita@stei.ac.id
Uncontrolled Keywords:	KPR Syariah, Harga Rumah, Lokasi Rumah, Promosi, Penghasilan, Religiusitas, Keputusan Generasi Milenial
Subjects:	Akuntansi > Akuntansi Syariah
Divisions:	S1 Akuntansi
Depositing User:	Mrs Faila Sufa Aryati
Date Deposited:	17 Nov 2021 23:44
Last Modified:	17 Nov 2021 23:44
URI:	http://repository.stei.ac.id/id/eprint/5886

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