PENGARUH SUASANA TOKO, KUALITAS PRODUK DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN BAJU MUSLIM (Studi Kasus Di Toko Putri Collection, Pulo Gadung Jakarta Timur)

IRFAN, MOCHAMAD (2019) PENGARUH SUASANA TOKO, KUALITAS PRODUK DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN BAJU MUSLIM (Studi Kasus Di Toko Putri Collection, Pulo Gadung Jakarta Timur). Skripsi thesis, Sekolah Tinggi Ilmu Ekonomi Indonesia (STEI) Jakarta.

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Abstract

ABSTRAK Penelitian ini bertujuan untuk mengetahui apakah terdapat pengaruh Suasana Toko, Kualitas Produk Dan Persepsi Harga secara parsial dan simultan terhadap keputusan pembelian baju muslim di Toko Putri Collection Pulo Gadung Jakarta Timur. Strategi penelitian ini menggunakan metoda kuantitatif dengan pendekatan dekriptif kuantitatif. Populasinya adalah para konsumen yang melakukan pembelian di Toko Putri Collection Pulo Gadung Jakarta Timur, dan konsumen Putri Collection tidak diketahui jumlahnya secara pasti. Penentuan jumlah sampel ditentukan dengan menggunakan rumus Moe. Hasil perhitungan rumus, sampel dalam penelitian ini sebanyak 384,16 responden dan dibulatkan menjadi sebanyak 384 responden. Berdasarkan hasil pengujian hipotesis menunjukkan bahwa Store Atmosphere tidak mempunyai pengaruh terhadap keputusan pembelian baju muslim di Toko Putri Collection Pulo Gadung Jakarta Timur ; Kualitas produk mempunyai pengaruh terhadap keputusan pembelian baju muslim di Toko Putri Collection Pulo Gadung Jakarta Timur ; Persepsi harga mempunyai pengaruh terhadap keputusan pembelian baju muslim di Toko Putri Collection Pulo Gadung Jakarta Timur serta Store atmosphere ,Kualitas produk dan persepsi hargasecara simultan mempunyai pengaruh terhadap keputusan pembelian baju muslim di Toko Putri Collection Pulo Gadung Jakarta Timur. Kata Kunci : Suasana Toko, Kualitas Produk, Persepsi Harga, Keputusan Pembelian ABSTRACT This study aims to determine whether there is a partial and simultaneous influence of Store Atmosphere, Product Quality and Price Perception on the decision to purchase Muslim clothes at the Toko Putri Collection Pulo Gadung, East Jakarta. This research strategy uses quantitative methods with quantitative descriptive approaches. The population is consumers who make purchases at Toko Pulo Gadung East Jakarta Stores, and the number of Putri Collection consumers is unknown. Determination of the number of samples is determined using the Moe formula. The results of the calculation of the formula, the sample in this study were 384.16 respondents and rounded up to 384 respondents. Based on the results of testing the hypothesis shows that the Store Atmosphere has no influence on the purchase decisions for Muslim clothes at Toko Putri Collection Pulo Gadung, East Jakarta; Product quality has an influence on Muslim clothing purchasing decisions at Toko Putri Collection Pulo Gadung, East Jakarta; Perception of price has an influence on the decision to buy Muslim clothes at Toko Putri Collection Pulo Gadung, East Jakarta and Store atmosphere, Product quality and price perception simultaneously have an influence on the decision to buy Muslim clothes at Toko Putri Collection Pulo Gadung, East Jakarta. Keywords: Store Atmosphere, Product Quality, Price Perception, Purchasing Decisions

Item Type: Thesis (Skripsi)
Contributors:
ContributionContributorsNIDNEmail
Thesis advisorNoersanti, LinaUNSPECIFIEDUNSPECIFIED
Subjects: Manajemen > Manajemen Pemasaran
Divisions: S1 Manajemen
Depositing User: Ridho Adi Nugroho
Date Deposited: 02 Dec 2021 07:08
Last Modified: 02 Dec 2021 07:08
URI: http://repository.stei.ac.id/id/eprint/6058

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