Rahman, Ridwan Fadly (2022) PENGARUH DESAIN, PROMOSI, DAN HARGA TERHADAP PROSES KEPUTUSAN PEMBELIAN SEPEDA MOTOR HONDA PCX DI PT. TUNAS LUMBUNG HARAPAN. Skripsi thesis, Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta.
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Abstract
This study aims to determine the effect of design, promotion, and price on PCX motorcycle purchase decisions at PT. Tunas Lumbung Harapan. The research strategy used is a correlation research design using quantitative methods, which are analyzed by multiple linear regression and processed using SPSS software version 25. The population of this study is consumers who have purchased PCX motorcycles at PT. Tunas Lumbung Harapan and the research samples. determined based on the purposive sampling method, with a total sample of 100 respondents. The data used in this study is primary data in the form of a questionnaire and distributed via google form. The results of this study indicate that (1) Design has a significant effect on purchasing decisions (2) Promotion has a significant effect on purchasing decisions (3) Price has no significant effect on purchasing decisions This study aims to determine the effect of design, promotion, and price on PCX motorcycle purchase decisions at PT. Tunas Lumbung Harapan. Penelitian ini bertujuan untuk mengetahui pengaruh Desain,Promosi,dan harga terhadap keputusan pembelian sepeda motor PCX di PT.Tunas Lumbung Harapan . Startegi penelitian yang digunakan adalah desain penelitian korelasi dengan mengunakan Metode kuantitatif,yang dianalisis dengan metode regresi linear berganda dan diolah melalui softwere SPSS versi 25.Populasi penelitian ini adalah konsumen yang pernah melakukan pembelian sepeda motor PCX di PT.Tunas Lumbung Harapan dan.Sampel penelitiannya ditentukan berdasarkan metode purposive sampling,dengan jumlah sampel sebanyak 100 respenden.Data yang digunakan dalam penelitian ini adalah data primer dalam bentuk kuisioner dan di sebarkan melalui google form. Hasil dari penelitian ini menunjukkan bahwa (1) Desain berpengaruh secara signifikan terhadap keputusan pembelian (2) Promosi beperangaruh secara signifikan terhadap keputusan pembelian (3) Harga tidak berpengaruh secara signifikan terhadap keputusan pembelian
| Item Type: | Thesis (Skripsi) | ||||||||
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| Uncontrolled Keywords: | Desain, Promosi, Harga dan Proses Keputusan Pembelian | ||||||||
| Subjects: | Manajemen > Manajemen Pemasaran | ||||||||
| Divisions: | S1 Manajemen | ||||||||
| Depositing User: | Mr RIDWAN FADLY RAHMAN | ||||||||
| Date Deposited: | 02 Sep 2022 04:16 | ||||||||
| Last Modified: | 02 Sep 2022 04:16 | ||||||||
| URI: | http://repository.stei.ac.id/id/eprint/8256 |
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