PERDANA, FEBRI PUTERA (2022) PENGARUH FASILITAS DAN PERSEPSI HARGA TERHADAP LOYALITAS PELANGGAN YANG DIMEDIASI OLEH KEPUASAN KONSUMEN (Studi Konsumen Power Gym, Jakarta Utara). Skripsi thesis, SEKOLAH TINGGI ILMU EKONOMI INDONESIA JAKARTA.
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Abstract
ABSTRAK Penelitian ini bertujuan untuk menguji apakah pengaruh fasilitas dan persepsi harga terhadap loyalitas pelanggan yang dimediasi oleh kepuasan konsumen sebagai variabel intervening. Penelitian ini menggunakan jenis penelitian asosiatif dengan pendekatan kuantitatif. Variabel X1 Fasilitas, X2 Persepsi Harga, Z Kepuasan Konsumen, dan Y Loyalitas Pelanggan Penelitian dilakukan di Power Gym Jakarta Utara dengan sampel sebanyak 100 orang. Pengumpulan data dalam penelitian ini menggunakan kuesioner kepada responden. Metode statistik data yang digunakan adalah analisis jalur dan analisis regresi berganda dengan aplikasi pengolah data Smart PLS versi 3.0 Berdasarkan hasil dan pembahasan menunjukan bahwa fasilitas berpengaruh positif terhadap loyalitas pelanggan, pfasilitas berpengaruh positif terhadap kepuasan konsumen, persepsi harga berpengaruh positif terhadap loyalitas pelanggan, persepsi harga berpengaruh positif terhadap kepuasan konsumen, pengaruh kepuasan konsumen berpengaruh positif terhadap loyalitas pelanggan, kepuasan konsumen tidak memediasi persepsi harga terhadap loyalitas pelanggan, kepuasan konsumen tidak memediasi pengaruh fasilitas terhadap loyalitas pelanggan. ABSTRACT This study aims to investigate whether consumer satisfaction acts as an intermediary variable between the effect of facilities and price perceptions on customer loyalty. In this study, associative research and a quantitative methodology are used. Facilities, price perception, consumer satisfaction, and customer loyalty are the four factors. 100 participants were chosen for the study, which was done at the North Jakarta Power Gym. Using a survey to ask respondents, data was gathered for this study. With the Smart PLS version 3.0 data processing application, statistical methods of data are path analysis and multiple regression analysis. Based on the results and discussion, it shows that facilities have a positive effect on customer loyalty, facilities have a positive effect on customer satisfaction, price perceptions have a positive effect on customer loyalty, price perceptions have a positive effect on consumer satisfaction, the influence of consumer satisfaction has a positive effect on customer loyalty, consumer satisfaction does not mediate perceptions price on customer loyalty, customer satisfaction does not mediate the effect of facilities on customer loyalty.
| Item Type: | Thesis (Skripsi) | ||||||||
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| Subjects: | Manajemen > Manajemen Pemasaran Manajemen > Manajemen SDM |
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| Divisions: | S1 Manajemen | ||||||||
| Depositing User: | FEBRI PUTRA PERDANA | ||||||||
| Date Deposited: | 27 Sep 2022 09:23 | ||||||||
| Last Modified: | 27 Sep 2022 09:23 | ||||||||
| URI: | http://repository.stei.ac.id/id/eprint/8502 |
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